Thursday, December 10, 2009

Chhabra 555 Franchise in india

Chhabra 555 Franchise in india

CHHABRA 555 – THE BRAND STORY

Welcome to the gorgeous palace of Indian ethnic fashion that offers unparalleled range of Sarees, Suits, Lehngas, Lachas and Bridal Apparel for gen-ext brides, mothers, daughters as well as grannies whose never-ending appetite for variety in colours and designs has sparked a virtual revolution in fashion retailing.
Banking upon fifty-five years of experience in fashion retailing, Chhabra 555 has gradually emerged as the most preferred destination for Indian women who are very particular about the uniqueness of their wardrobe. We know that these Indian women won’t buy a design that’s similar to the one next lady is buying. Their wish list for variety and class has means as well as ends at no place other than a Chhabra 555 store.
The growth of Chhabra 555 from a small saree shop in Chandni Chowk to a premier wholesaler-exporter of ladies apparel and now a brand boasting of an enviable chain of high-end enthnic fashion retail outlets has been a fascinating tale of ambition, devotion, innovation and conviction of Shri Krishan Lal Chhabra, his sons and its dedicated personnel.
EXCLUSIVE FEATURES OF CHHABRA 555 RETAIL
Product Range

  • Exclusive designs for the class shoppers
  • Innovative product lines for the fashion conscious ones
  • Wide product choice for the choosy ones
  • Competitive pricing for the very alert ones
  • Value for money for the very sensible ones
  • Individuality of choice for the fashion-crazy ones
  • Undisputable quality for the very-cautious ones
  • Latest in fashion for the leaders in fashion
  • Everything for everybody, to grannies
  • Something on offer for all sections of the society

The Retail Store

  • Palatial ambience to gel with the rich brand image
  • Elegant interiors - Exquisitely designed exteriors
  • Sophistication with functionality
  • High sales volume backed by exhaustive variety and aggressive marketing
  • Strong and reliable supplier base that offers best quality at most attractive prices

Chhabra 555 keeps offering outstanding product lines thru its retail outlets to cater to today’s woman’s demands for style, uniqueness and variety. All Chhabra 555 outlets are decorated with product lines exhibiting latest in ethnic Indian fashion which are created by carefully selected team of designers who translate individual lifestyles with respective product lines. All product lines are differentiated on the basis of pricing, base material, prints, finish and visual details.
Competition – What’s That!

  • Exclusive designs that the shoppers won’t find anywhere else
  • All at one place! A destination for the whole family who doesn’t need to roam anywhere else
  • Retail at wholesale prices! The customers get latest variety at wholesale prices not offered anywhere else
  • Strong customer loyalty! Once a Chhabra 555 shopper, loyal shopper forever

The Personnel
The personnel of all Chhabra 555 outlets from Showroom Manager to the Peon are groomed to elate the customers with top-class service quality.

  • Customer-centric approach! The eye for customer desires-nature-emotions!
  • Competence in selling! The skill to sell an extra Lehanga for daughter to buyer of a saree!
  • Charm in conversation! The art to pull customers thru fascinating people-skills!
  • Friendliness on choosiness! The patience-enthusiasm to translate the choosy customers to confirmed ones!


Brand Image

  • Rich history! More than five decades of wholesale, retail and export of women apparel.
  • Established brand! Known to every Indian woman in every household.
  • Trusted name! Recognized as a trusted name to bank upon for bridal as well as general fashion shopping.
  • The safest bet! Standard advice by all wise women to all wise women for anything and everything in ethnic fashion.
  • Effective Brand-promotion! Aggressive advertising campaign has elevated the stature of Chhabra 555 as the leaders of ethnic-fashion retailing.

Want to be a Chhabra 555 Dealers!
Chhabra 555 is looking for enterprising individuals and families with vast or no experience in garment retailing to expand its existing network to encompass whole of India, starting with North and Western India.

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