JOINT VENTURE BY OFFICE DEPOT & RELIANCE
US Based leading supplier of office stationary and services, Office Depot and India based Reliance Retail have entered into a joint venture to provide the Office Depot’s products and services to the customers in India. For the alliance to be successful, they have also acquired eOfficePlanet, a Mumbai based dealer in office products and services, supplying its product to major businesses and companies throughout the country.
Office Depot will serve the Indian business houses by satisfying their demand for office stationery and supplies; office technology; printing solutions; corporate gifting and promotional products; break room, canteen, pantry and janitorial supplies;
The partnership reflects a powerful combination of category leading expertise and global sourcing capabilities of Office Depot with the immense distribution reach and deep customer understanding that Reliance Retail has achieved," said Bijou Kurien, President and CEO of Lifestyle for Reliance Retail.
Country Manager for Office Depot
The strategic acquisition of eOfficePlanet is expected to strengthen the position of Office Depot in the Indian Office product market, which is estimated to be $10 billion. Recently the Future Group signed in a deal with another global stationary provider, Staples and has its products selling at its retail counters.
According to www.franchiseneed.com , there are 500+ franchise brands in India and the retail segment has over 50 players, including the Mahindra Retail, Fortune Group etc. franchise are seen as a strategic way of spreading its foothold in the market by a company and Office Depot has been exploiting it for quite some time now. The Reliance Retail which plans to reshape the Indian retail segment provides franchise license to the investors for setting up of its outlets across in major cities of
As observed by industry experts, this is seen as a counter move as the Future Group acquired the franchise rights for Staples in
Written by Vikrant Chhabra
22, September 2009 13:50