ONIDA – READY TO COVER INDIAN MARKET
Promoters of Onida, Mirc Electronics, plan to launch exclusive retail stores which will be both company-owned and franchise-operated. A few stores are to be opened by the end of this financial year and 10 - 12 are slated to open by the beginning of next year.
The company is opening a new plant in Roorkee in Uttar Pradesh next month as it has a lower market share in the north
According to www.franchiseneed.com this new brand campaign would highlight the thoughtfulness behind Onida's product features through the eyes of today's young couple. Mirc Electronics had a sales turnover of Rs 1600 crore in 2008-09 and is aiming for a 20-25 per cent growth in the current fiscal year, during which it had earmarked Rs 100 crore for ad campaign
Written by Chirag Singh
22, September 2009 15:15